Side Business Momentum

Building momentum, one email at a time

featured image of woman confidently standing for email audit and strategy session.

Get Your 60-Day Email Roadmap

90 minutes. One clear plan. Finally know what to do.

You know email is the move. You’ve read the posts. You’ve seen the numbers. Every successful business owner talks about it.

You just can’t figure out how to make it work around your job, your life, everything else.

Most advice out there assumes unlimited time. But you don’t have that. So you need something different.

In 90 minutes, we build a plan that actually works for your life. Not a template. Not a fantasy. Your plan, your timeline, your reality.

You leave knowing exactly what to do, and how to start this week without burning out.

Here’s What’s Really Happening

Most email advice is written by people who quit their job to build their business full-time.

Their plans assume:

  • 40+ hours a week to dedicate to email
  • A team to handle the logistics
  • No other job, no other major responsibility
  • Unlimited mental energy for perfectionism

You have maybeeee 5-10 hours a week. You have a job. You have a life. And you’re exhausted.

When you can’t keep up with their plan, you don’t think “this plan is wrong for me.” You think “I’m failing.”

You’re not failing. The plan is just built for someone else’s life.

What you need is different: someone who understands that constraints aren’t weakness—they’re just reality. Someone who can build a plan that works because of your limitations, not despite them.

momentum builder 90 minute strategy session. post it notes

Before & After

Right Now

  • You’re confused about where to even begin
  • You have a vague idea that email matters, but no clarity on HOW
  • You’ve started three times and stopped three times
  • You feel behind. Everyone else seems to have figured this out
  • You’re spending mental energy on email (guilt, confusion, overwhelm) without taking any action
  • Your business isn’t growing the way it could because you’re not staying in touch with your audience
  • You’re scattered between platforms, tools, and conflicting advice

After This Session

  • You have ONE clear plan—not a hundred options to choose from
  • You know which platform to use, why, and how to set it up
  • You have your first month of content planned before you leave the call
  • You understand your lead magnet, your email voice, and your send schedule
  • You leave with a written roadmap so you’re not relying on memory or notes
  • You can actually start this week because the path is clear
  • You’re confident instead of confused—and that changes everything

HERE’S WHAT HAPPENS IN 90 MINUTES

Before the call:

You fill out a quick questionnaire (15 min). This means I come prepared with a customized plan—not spending half our time figuring out where you are.

During the call:

Part 1: Audit (20 min)

We look at where you are right now. No judgment, no shame.

I ask the questions nobody else is asking:

  • Why haven’t you started yet? (And I mean the real reason—not “I’m busy.”)
  • What’s the actual cost of NOT doing email? (In revenue, in missed connections, in opportunity.)
  • What would have to be true for you to actually follow through this time?

I identify your biggest opportunity—the one shift that will change everything.

Part 2: Your Plan (50 min)

We build this together in real time.

  • Which platform makes sense for YOUR business (not what everyone else uses)
  • What your lead magnet should be and why
  • How to write emails that convert without sounding salesy or fake
  • A realistic send schedule that fits your life
  • How to grow your list without it feeling like another job
  • Where this connects to making actual money
  • The exact order of what to do first, second, and third

Part 3: Implementation (20 min)

You leave with:

A written roadmap (emailed within 24 hours) so you can reference it anytime

Deadlines that fit your actual schedule

A list of what to do in week one, week two, etc.

Confidence because the next steps are crystal clear

Woman writing down notes on her Email Audit & Strategy Session

What You Actually Get

  • Written 60-day roadmap — Emailed within 24 hours. Step-by-step. Timeline included. No guessing.
  • Session recording — Rewatch anytime you need clarity or a pep talk.
  • Email templates — Copy frameworks you can use for weeks.
  • Swipe file — Real examples of what works.
  • Subject line formulas — So you’re not staring at a blank line wondering what to write.
  • First month of content ideas — Already planned. You’re not starting from zero.
  • 7 days of support — Send me drafts, ask questions, get feedback. I’m there.
  • Ongoing access — Beyond 7 days, you can always email me. I’ll point you in the right direction or we can talk about next steps if you need more support.

This is For You If

  • You’re brand new to email (or starting over)
  • You’re tired of advice that doesn’t fit your life
  • You want a plan that’s specific to YOUR business, not a template
  • You’re actually ready to implement (not ready? That’s okay—this just isn’t the right fit)
  • You want clarity more than you want perfection

This is not for you if:

  • You’re already sending emails all the time and just want to make them better
  • You want me to do it for you (this is about learning how to do it yourself)
  • You’re not ready to start in the next 30 days
  • You’re not sure email is worth your time (you already know it is—you just need help getting started)

Why I Created This

Kristina portella founder of business plans made easy

I quit my job with no plan. No business. No safety net. Just… done.

I spent months figuring things out the hard way. Building from zero. Learning what actually works through trial and error (and a lot of wasted time).

Now I see women like you—smart, capable, ready—but stuck because nobody’s given them a clear path forward. And I think: you don’t have to figure this out alone.

You don’t have to waste months or quit cold turkey with no plan.

That’s why I do this. To help you get clear before you reach that breaking point. To give you a real plan so you can build your business without sacrificing everything else that matters.

My Promise

If, within 30 days, you’re not feeling confident and in control of your email plan, just reach out. We’ll figure it out together or I’ll refund your money. No questions asked.

The Investment

This 90-minute session is a deep dive into your business and your life.

You walk out with a custom plan, not generic advice. You have clarity, not confusion. You know what to do, not what you should do.

You get an actionable strategy, not another PDF full of information you’ll never read.

$497 for 90 minutes

This includes your roadmap, recordings, templates, and 7 days of support.

FAQ’s

Answers to your most pressing questions:

Q. Do I need to already have a list or platform?

Nope! Zero requirement. This works whether you’re completely brand new or have a tiny list gathering dust.

Q. I’m not tech-savvy. Will I be lost?

Not at all! I make tech simple and manageable. We focus on strategy first, tech second. You won’t be drowning in tools and settings.

Q. How often do I actually have to send emails?

We build a schedule around your real available time. Not some fantasy where you send emails daily and somehow also have a life.

Q. What if I can’t implement the plan afterward?

Then this session probably isn’t the right fit for you, and that’s okay. It means you might need ongoing support or a different approach. We can talk about it.

Q. What happens after the 7 days of support end?

You’re not ghosted. You can email me anytime with questions. I’ll help point you in the right direction. If you want more hands-on, ongoing support beyond that, we can explore the momentum program or other options.

Q. How is this different from just hiring someone to run my email?

This isn’t me doing it for you. This is me teaching you the strategy, building the plan with you, and giving you everything you need to actually do it. You own it. You understand it. You can adjust it anytime.

Q. Can I reschedule if life comes up?

Absolutely. Life happens, and you can always reschedule.

Q. How fast will I see results?

Results depend on implementation. If you follow the plan, most people send their first emails within 1-2 weeks and start building momentum in month two.

You’re not going to make six figures in 30 days, but you’ll feel the difference immediately—in your clarity and your confidence.

Ready to get clear and start growing your list?

Apply below. Tell me about your business, where you’re at with email, and what you’re hoping to build.

I review applications within 2-3 business days. If we’re a fit, I’ll email to schedule your session. If we’re not (and sometimes we’re not), I’ll point you somewhere better.

Let’s Build Your Plan!